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Amazon Onsite Associates Rates (Onsite Ladder)
Amazon Onsite Associates rates: Table A vs Creator Ads Table B vs offsite Table 1. Luxury beauty 4% onsite vs 10% offsite. Direct ASIN rule Apr 2026.
TL;DR: Amazon Onsite Associates pays a separate rate card from offsite Table 1. Table A puts luxury beauty at 4% onsite versus 10% offsite. Creator Ads Table B can sit higher than Table A. Since April 14, 2026, onsite pay is Direct Qualifying Purchases of the same ASIN. Do not forecast onsite dollars from the offsite ladder.
Introduction
Creators keep pasting offsite Amazon percentages into onsite storefront math. That is how a luxury beauty forecast quietly loses six points and a book forecast loses four.
Amazon Onsite Associates is the commission meter for content Amazon hosts on Amazon. It sits next to Amazon Associates commission rates by category, Amazon influencers vs Amazon Associates, and Amazon storefront earnings.
- Onsite pay uses Amazon’s published Table A (onsite, excluding Creator Ads) and Table B (Creator Ads) (Amazon Onsite Commission Income).
- Offsite Special Links still use Table 1, where luxury beauty and Amazon Explore pay 10% (Amazon Table 1).
- Effective April 14, 2026, onsite commission calculation is limited to Direct Qualifying Purchases of the same ASIN variant (Amazon OA compare).
- Onsite Commission Income does not include Bounty Events. Keep bounties on the offsite statement (Amazon Onsite).
- There is no public dataset for average Amazon onsite income by niche, and no public dataset for feat. Amazon payouts. Refuse both.
What Is Amazon Onsite Associates
Amazon Onsite Associates is Amazon’s commission schedule for Qualifying Purchases driven by Onsite Content (Publisher or Influencer content Amazon uses on the Amazon site), paid under Onsite Commission Income rather than the offsite Standard Commission Income Table 1.
Amazon defines a Direct Qualifying Purchase for onsite as a purchase of the same ASIN variant the shopper reached from that onsite content, or, for digital video, the featured product after a minimum view period Amazon sets (Amazon Onsite). That is a tighter meter than an offsite Special Link session, where carted items in window can still convert across a wider basket (Amazon cookie help; detail on the offsite rates spoke).
The Influencer Program is still an Associates extension with a storefront and onsite surfaces (Amazon FAQ). The program fork is on Amazon influencers vs Amazon Associates. This page is the onsite rate card that spoke could not publish when the full tables were not yet cited.
Why Amazon Onsite Associates Rates Matter
Amazon Onsite Associates rates matter because creators who plan storefront and shoppable video income from Table 1 will overstate the check. The gap is not a rounding error. It is a different contract line.
Source: Editorial Onsite Rate Ladder from Amazon Onsite Commission Income and Standard Commission Income Statement. https://affiliate-program.amazon.com/help/node/topic/G4ARBJC7Z2NK48CA · https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ
- The meters are published separately. Table A and Table B live on the Onsite Commission Income page. Table 1 lives on the Standard Commission Income Statement. Mixing them invents a third ladder Amazon never sold (Amazon Onsite; Amazon Table 1).
- Luxury beauty shows the cut clearly. Offsite Table 1 pays 10%. Onsite Table A pays 4%. Creator Ads Table B pays 5% for luxury beauty (Amazon Table 1; Amazon Onsite).
- Books and toys get crushed onsite. Physical books and toys sit at 4.50% / 3% offsite versus 0.50% on Table A (Amazon Table 1; Amazon Onsite).
- April 2026 removed halo onsite. Direct Qualifying Purchases only. A shopper who watches your kettle video and buys a toaster does not pay onsite on the toaster (Amazon OA compare).
- Sessions do not stomp each other the way people fear. Amazon states an onsite Session does not override a Session from an offsite Special Link (Amazon Onsite). Still read both statements before you argue attribution in a partner call.
How Amazon Onsite Associates Rates Work
How Amazon Onsite Associates rates work is an Onsite Rate Ladder. Name the surface (onsite content, Creator Ads, or offsite Special Link), open the matching table, apply Direct Qualifying Purchases for onsite, and keep bounty fees on the offsite statement.
Table A: onsite rates excluding Creator Ads
Amazon publishes fixed Onsite Commission Income rates for Direct Qualifying Purchases in Table A (Amazon Onsite):
| Product category (summary) | Table A onsite rate |
|---|---|
| Luxury Beauty, Luxury Stores Beauty | 4.00% |
| Furniture, Home, Home Improvement, Lawn & Garden, Pets | 3.00% |
| Amazon Coins | 2.50% |
| Pantry, Beauty, Musical Instruments, Business & Industrial | 2.00% |
| Tools | 1.75% |
| Digital/Physical Music, Handmade, Digital Videos, Health, Sports, Kitchen, Automotive | 1.25% |
| Headphones, Amazon Fashion private label, Apparel, Echo/Ring/Cloud Cam, Watches, Jewelry, Luggage, Shoes, Handbags | 1.00% |
| Outdoors | 0.75% |
| Physical games/consoles, Grocery, Baby, Physical Books, Fire/Kindle devices, Fire TV / smart TVs, Fresh, Toys, PC, PC components, DVD/Blu-ray, Televisions, Digital Video Games | 0.50% |
| Gift cards, wireless plans, alcohol, Kindle subscription products, restaurant delivery, Appstore, Prime Now, Amazon Pay Places, Prime Wardrobe | 0.00% |
| All Other Categories | 1.00% |
Source: Amazon Associates Onsite Commission Income, Table A. https://affiliate-program.amazon.com/help/node/topic/G4ARBJC7Z2NK48CA
Table B: Creator Ads onsite rates
Creator Ads use Table B, which sits above Table A in most of the same categories (Amazon Onsite):
| Product category (summary) | Table B Creator Ads rate |
|---|---|
| Luxury Beauty, Luxury Stores Beauty, Amazon Coins | 5.00% |
| Furniture, Home, Home Improvement, Lawn & Garden, Pets, Pantry | 4.00% |
| Headphones, Beauty, Musical Instruments, Business & Industrial | 3.00% |
| Outdoors, Tools | 2.75% |
| Digital/Physical Music, Grocery, Handmade, Digital Videos | 2.50% |
| Physical Books, Health, Sports, Kitchen, Automotive, Baby | 2.25% |
| Fire/Kindle devices, Amazon Fashion private label, Apparel, Echo/Ring/Cloud Cam, Fire TV / smart TVs, Watches, Jewelry, Luggage, Shoes, Handbags | 2.00% |
| Amazon Fresh, Toys | 1.50% |
| PC, PC Components, DVD & Blu-ray | 1.25% |
| Televisions, Digital Video Games | 1.00% |
| Physical Video Games & Consoles | 0.50% |
| Gift cards and other Table A zero lines | 0.00% |
| All Other Categories | 2.00% |
Source: Amazon Associates Onsite Commission Income, Table B (Creator Ads). https://affiliate-program.amazon.com/help/node/topic/G4ARBJC7Z2NK48CA
Source: Amazon Table 1 and Onsite Tables A/B. https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ · https://affiliate-program.amazon.com/help/node/topic/G4ARBJC7Z2NK48CA
Offsite vs onsite on a $100 sale
Use labeled dollars so the ladder is quotable. These are schedule lookups, not earnings promises.
| Category | Offsite Table 1 on $100 | Onsite Table A on $100 | Creator Ads Table B on $100 |
|---|---|---|---|
| Luxury Beauty | $10.00 | $4.00 | $5.00 |
| Kitchen | $4.50 | $1.25 | $2.25 |
| Apparel | $4.00 | $1.00 | $2.00 |
| Home / Pets | $3.00 | $3.00 | $4.00 |
| Physical Books | $4.50 | $0.50 | $2.25 |
| Toys | $3.00 | $0.50 | $1.50 |
| Grocery | $1.00 | $0.50 | $2.50 |
| All Other Categories | $4.00 | $1.00 | $2.00 |
Source: Amazon Table 1 and Onsite Tables A/B applied to a labeled $100 Qualifying Revenue example. https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ · https://affiliate-program.amazon.com/help/node/topic/G4ARBJC7Z2NK48CA
Source: Amazon Table 1 and Onsite Tables A/B. https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ · https://affiliate-program.amazon.com/help/node/topic/G4ARBJC7Z2NK48CA
Home and pets are the rare flat match at 3% offsite and Table A. Luxury beauty, books, toys, and apparel are where onsite planning from Table 1 fails first.
Direct Qualifying Purchases after April 14, 2026
Amazon’s Operating Agreement compare page lists the onsite change effective April 14, 2026: onsite commission calculation applies only to Direct Qualifying Purchases of the same ASIN variant as the linked product detail page (Amazon OA compare). The same update adds a 180-day ship, stream, or download and pay rule, and expands disqualification for purchases referred through paid or boosted ads linking to Amazon (Amazon OA compare).
That is the policy reason creators felt onsite “shrink.” It is not a silent rate cut on Table A. It is a narrower qualifying event. Offsite Special Link rules are a different statement. Keep them on the offsite category rates page.
Decision matrix
| Surface | Open this table | What earns | Common failure |
|---|---|---|---|
| Blog / social Special Link into Amazon | Table 1 (offsite) | Qualifying purchases in the offsite session/cart rules | Using Table A for offsite traffic |
| Amazon-hosted shoppable content (non-Creator Ads) | Table A | Direct Qualifying Purchases only | Counting halo basket items after Apr 2026 |
| Creator Ads onsite placements | Table B | Direct Qualifying Purchases under Creator Ads schedule | Assuming Table B equals Table 1 |
| Bounty actions (Prime, Audible, Business) | Offsite bounty tables | Listed bounty events | Expecting bounties inside Onsite Commission Income |
Frequently Asked Questions
Q: What is Amazon Onsite Associates? A: It is Amazon’s Onsite Commission Income schedule for purchases tied to Onsite Content Amazon uses on the Amazon site. Rates live in Table A, or Table B for Creator Ads, not in offsite Table 1.
Q: Are Amazon onsite commission rates lower than offsite rates? A: Often yes. Luxury beauty is 10% offsite and 4% on Table A (5% on Creator Ads Table B). Physical books are 4.50% offsite and 0.50% on Table A. Home and pets match at 3% offsite and Table A.
Q: What changed for Amazon onsite commissions on April 14, 2026? A: Amazon limited onsite commission calculation to Direct Qualifying Purchases of the same ASIN variant. The update also adds a 180-day ship/stream/pay rule and expands disqualification for paid or boosted ads linking to Amazon.
Q: Do Amazon onsite commissions include bounty events? A: No. Amazon states Onsite Commission Income will not include Bounty Events. Keep Prime, Audible, and similar bounties on the offsite commission statement.
Q: Can I use offsite Table 1 to forecast Amazon storefront earnings? A: No. Storefront and other Amazon-hosted surfaces use the onsite meter. Forecast with Table A or Table B and Direct Qualifying Purchases. Use Table 1 only for offsite Special Links.
Conclusion
Amazon Onsite Associates is a second rate card, not a footnote on Table 1. Read Table A or Creator Ads Table B, apply Direct Qualifying Purchases after April 14, 2026, and stop pasting offsite percentages into onsite forecasts.
When you want creators selling your own catalog on co-branded pages instead of Amazon’s rate card, list the product on feat..