The JournalAffiliate Marketing

FirstPromoter Pricing Explained

FirstPromoter pricing: Starter $49, Business $99, Enterprise $149. Revenue caps, affiliate limits, vs Rewardful and Tapfiliate.

TL;DR: FirstPromoter pricing is Starter at $49/month, Business at $99/month, and Enterprise from $149/month. Tiers follow monthly affiliate-driven revenue ($5,000 / $15,000 / above), not company total revenue. Starter also caps 1,000 affiliates and 3 campaigns. Compare that meter to Rewardful and Tapfiliate before you buy.

Introduction

Merchants google FirstPromoter pricing for one sticker. They get three plans and still miss the bill.

FirstPromoter sells affiliate and referral tracking for SaaS and subscription products. You pay a subscription. The vendor story is that you do not pay FirstPromoter a cut of tracked sales the way a partnership cloud takes a percentage. The trap is the Affiliate Revenue Cap Ladder: Starter looks cheap until affiliate-driven revenue, the affiliate roster, or the campaign count forces Business or Enterprise. This page is the live ladder with published stickers, caps, trials, and a clean fork against Rewardful, Tapfiliate, and Impact. Read the meters before you renew. For loaded program cost beyond the tracker, see how much it costs to build an affiliate program.

  • Starter is $49/month ($490/year) up to $5,000/month revenue from affiliates (FirstPromoter).
  • Business is $99/month ($990/year) up to $15,000/month revenue from affiliates (FirstPromoter).
  • Enterprise is $149/month ($1,490/year) above $15,000/month revenue from affiliates (FirstPromoter).
  • Starter caps 1,000 affiliates and 3 campaigns; Business and Enterprise remove those ceilings (FirstPromoter).
  • Every plan includes a 14-day free trial with no credit card (FirstPromoter).
  • Vendor “3,000+ SaaS” trust lines and customer case studies are vendor claims, not a public industry census. Refuse them as your forecast.

What Is FirstPromoter Pricing

FirstPromoter pricing is the published subscription ladder for FirstPromoter affiliate tracking software: Starter, Business, and Enterprise, metered primarily on monthly revenue your affiliates generate.

It is a software fee, not an affiliation fee paid to a network for discovery, and not the commission you owe partners. You still owe Stripe, Paddle, or Chargebee their processing. FirstPromoter’s invoice is the tracker seat.

Marketplace mirrors sometimes drift. Capterra has listed Starter with “up to 2 campaigns” while the live FirstPromoter matrix shows 3. Open the vendor pricing page. Do not budget from a directory card.

Why FirstPromoter Pricing Matters

Pricing matters because the wrong meter makes a working program look expensive or a quiet program look fine while you approve yourself into the next tier. Merchants who only bookmark $49 miss when affiliate revenue, roster size, or campaign count (not the commission rate) is the line item that moves.

  • The cap is affiliate-driven revenue, not ARR. FirstPromoter’s FAQ states tiers follow monthly revenue affiliates generate, not total company revenue (FirstPromoter). A $200k ARR product with $4k affiliate-driven months can still sit on Starter.
  • Passing the limit is a plan move, not a soft overage. The vendor FAQ says the account moves to the next tier so tracking continues (FirstPromoter). Budget the climb.
  • Starter has hard roster and campaign ceilings. 1,000 affiliates and 3 campaigns on Starter; unlimited on Business and Enterprise (FirstPromoter). Affiliate 1,001 is a Business move even if revenue is still under $5,000.
  • Competitor meters are different shapes. Rewardful Starter is $49 up to $7,500 affiliate-attributed revenue with unlimited affiliates and 0% take on that revenue (Rewardful). Tapfiliate Launch is $89 with affiliate, click, and conversion caps (Tapfiliate). Impact Starter lists $30 plus 2.5% (impact.com). Same job family. Different bill math. See also Tapfiliate pricing.
  • Trials are real and short. 14 days, no card, on every plan (FirstPromoter). Trial on the plan you expect to keep after the first climb.

How FirstPromoter Pricing Works

FirstPromoter pricing works as a three-rung Affiliate Revenue Cap Ladder. Climb when affiliate-driven revenue, affiliates, or campaigns hit a published ceiling, not when a roundup says “upgrade for growth.”

Framework diagram of the FirstPromoter Affiliate Revenue Cap Ladder with Starter, Business, and Enterprise rungs and published monthly stickers

Source: FirstPromoter pricing page (accessed 2026-10-25). https://firstpromoter.com/pricing

Published plan stickers

Plan Monthly Annual Affiliate revenue meter Best-fit signal (vendor)
Starter $49 $490/yr Up to $5,000/mo from affiliates Early program; ≤1,000 affiliates; ≤3 campaigns
Business $99 $990/yr Up to $15,000/mo from affiliates Unlimited affiliates/campaigns; custom dashboard domain
Enterprise $149 $1,490/yr Above $15,000/mo from affiliates White label, Managed Auto Payouts, SSO

Sources: FirstPromoter pricing. Annual cards on the same page match 10 months of monthly pricing ($490 / $990 / $1,490).

Bar chart of published monthly software floors: Impact Starter $30, FirstPromoter Starter $49, Rewardful Starter $49, Tapfiliate Launch $89, FirstPromoter Business $99, FirstPromoter Enterprise $149, Tapfiliate Scale $179

Source: impact.com pricing; FirstPromoter pricing; Rewardful pricing; Tapfiliate pricing (accessed 2026-10-25). Bars are published floors, not industry medians. Impact Starter also lists 2.5% of revenue.

Caps that decide the real bill

Meter Starter Business Enterprise
Affiliate-driven revenue / month Up to $5,000 Up to $15,000 Above $15,000
Maximum affiliates 1,000 Unlimited Unlimited
Maximum campaigns 3 Unlimited Unlimited
Team members Unlimited Unlimited Unlimited
Separate website workspaces No 2 3
Custom dashboard domain No Yes Yes
White-label / powered-by removed No No Yes
Managed Auto Payouts No No Yes (SaaS; approval)
SSO and activity logs No No Yes

Source: FirstPromoter pricing feature matrix and FAQ.

Grouped bar chart comparing Starter caps: FirstPromoter $5,000 affiliate revenue and 1,000 affiliates vs Rewardful $7,500 affiliate revenue and unlimited affiliates

Source: FirstPromoter pricing and Rewardful pricing (accessed 2026-10-25). Unlimited affiliates for Rewardful shown as a high bar for charting only; not a numeric cap.

Worked software share (labels only)

Hold the published sticker constant and divide by affiliate-driven revenue. This is arithmetic on vendor stickers, not a promise of your margin after partner commissions.

Affiliate-driven revenue in month FirstPromoter plan Software sticker Software as % of that revenue
$2,000 Starter $49 2.45%
$5,000 (Starter cap) Starter $49 0.98%
$15,000 (Business cap) Business $99 0.66%
$20,000 Enterprise $149 0.75%

At the same $2,000 and $15,000 points, Rewardful’s published stickers are also $49 and $99, but Rewardful’s Starter ceiling is $7,500, not $5,000, and Rewardful does not publish a 1,000-affiliate Starter cap (Rewardful).

Meter fork vs Rewardful, Tapfiliate, and Impact

Seat Published floor Primary meter Platform take on tracked sales
FirstPromoter Starter $49/mo Affiliate-driven revenue + Starter affiliate/campaign caps Subscription model (no % on the pricing card)
Rewardful Starter $49/mo Affiliate-attributed revenue ($7,500 cap); unlimited affiliates 0% of that revenue
Tapfiliate Launch $89/mo Affiliates (50) + clicks + conversions 0% (subscription; overages separate)
Impact Starter $30/mo + 2.5% Partnership cloud + % fee 2.5% on listed Starter card

Sources: FirstPromoter; Rewardful; Tapfiliate; impact.com.

Pick FirstPromoter when you want a SaaS tracker with flexible commission logic (recurring, lifetime, multi-tier up to 3 levels on the matrix) and you can live inside the revenue and Starter caps. Pick Rewardful when Stripe-native depth and a higher Starter revenue ceiling with unlimited affiliates fit better. See Rewardful vs feat for the tracker-is-enough test. Pick Tapfiliate when roster/click/conversion meters and multi-program tools fit better (Tapfiliate pricing). Pick Impact when you need a partnership cloud and accept the percentage line.

None of those seats is a co-branded seller page. That job is feat. / the marketplace. Do not invent a feat. fee to win the table. If named creators should sell an existing offer through a page they can share, the tracker sticker is the wrong comparison.

What moves you off Starter (feature shape)

Feature lists do not replace the meters. Still, merchants ask what they unlock when they climb.

Business adds unlimited affiliates and campaigns, a custom dashboard domain, embed of the affiliate dashboard, custom email domain, one-click direct PayPal payouts, and up to 2 website workspaces (FirstPromoter).

Enterprise adds white-label CSS/JS and powered-by removal, Managed Auto Payouts (SaaS only, approval required), SSO and activity logs, post-back URL, promoter-only non-monetary rewards, and up to 3 website workspaces (FirstPromoter).

Buy the climb for a meter you already hit or a tool you will use this quarter. Do not buy Enterprise because a Black Friday thread quoted half-price stickers. Promo cards are not list price.

Operator time (anecdote only)

There is no public dataset for hours per week to run a FirstPromoter program. A vendor testimonial on the pricing page describes ongoing work as weekly applications, monthly data checks, and campaign emails (FirstPromoter). That is one operator’s story. Do not chart it as a census. Software stickers are the quotable line; unpaid time stays unlabeled.

Practical Steps

  1. Estimate next month’s affiliate-driven revenue. Compare to $5,000 and $15,000 before you pick Starter or Business.
  2. Count approved affiliates and live campaigns. Starter stops at 1,000 and 3.
  3. Price the next tier on purpose. If revenue will clear $5,000, budget $99, not a surprise invoice.
  4. Match the meter to your stack. Stripe-heavy teams should also open Rewardful’s live card; multi-program ecommerce teams should open Tapfiliate’s.
  5. Trial for 14 days without a card. Use the plan you expect to keep (FirstPromoter).
  6. Separate tracker cost from commission cost. Software floors are one line in the affiliate marketing cost stack.

Common Mistakes

  • Treating $49 as the lifetime bill after affiliates work.
  • Confusing company ARR with affiliate-driven revenue on the meter.
  • Open-approving affiliates past 1,000 while still on Starter.
  • Running a fourth campaign on Starter and calling it a bug.
  • Comparing only to Rewardful $49 without reading Rewardful’s $7,500 Starter ceiling and unlimited affiliates.
  • Buying Enterprise for storefront pages FirstPromoter does not generate.
  • Using Black Friday half-price posts as the list price in a board deck.
  • Forgetting partner commissions still dominate when the channel works.
  • Treating Rewardful Managed Payouts 3% (optional) as FirstPromoter’s model without checking each vendor FAQ.

Frequently Asked Questions

Q: How much is FirstPromoter pricing per month? A: Starter is $49 per month ($490 per year). Business is $99 per month ($990 per year). Enterprise is $149 per month ($1,490 per year) for the published entry card above $15,000 in monthly affiliate-driven revenue. Confirm live stickers on FirstPromoter’s pricing page.

Q: What is the difference between FirstPromoter Starter and Business pricing? A: Starter is $49 with up to $5,000 per month in affiliate-driven revenue, up to 1,000 affiliates, and up to 3 campaigns. Business is $99 with up to $15,000 in affiliate-driven revenue, unlimited affiliates and campaigns, and Business-tier portal features such as a custom dashboard domain. Passing Starter’s revenue limit moves you to the next tier per the vendor FAQ.

Q: Does FirstPromoter take a percentage of sales? A: FirstPromoter’s public pricing card is a subscription ladder metered on affiliate-driven revenue, not a percentage fee like Impact Starter’s 2.5%. You still pay affiliates their commissions and your billing provider separately. Optional competitor tools such as Rewardful Managed Payouts list their own payout processing fees; check each vendor FAQ.

Q: What happens when I exceed the FirstPromoter revenue cap? A: FirstPromoter’s pricing FAQ says the account moves to the next plan tier so tracking and commissions continue. Budget the Starter-to-Business or Business-to-Enterprise sticker before you cross $5,000 or $15,000 in monthly affiliate-driven revenue.

Q: Is FirstPromoter cheaper than Rewardful or Tapfiliate? A: Not as a single crown. FirstPromoter and Rewardful both start at $49, but Rewardful’s Starter revenue ceiling is $7,500 with unlimited affiliates while FirstPromoter Starter stops at $5,000, 1,000 affiliates, and 3 campaigns. Tapfiliate Launch is $89 with affiliate, click, and conversion meters. Compare meters to your volume, then pick the seat.

Conclusion

FirstPromoter pricing is an Affiliate Revenue Cap Ladder: Starter at $49, Business at $99, Enterprise from $149, with affiliate-driven revenue and Starter roster/campaign ceilings deciding the climb. Read those meters before you celebrate the sticker. If you need tracked links into your own checkout, FirstPromoter is built for that seat. If you need creators selling through co-branded storefronts, start on the feat. marketplace.